Senior marketing leadership for B2B SaaS, Tech, and Agency businesses. Without the full-time hire.
Most B2B businesses at growth stage don't need a full-time CMO. They need someone senior enough to set strategy, experienced enough to know what actually drives pipeline, and commercially sharp enough to be accountable to revenue — not just activity. That's the fractional CMO model. Embedded in your business, leading the marketing function, and measured by the same commercial outcomes your board cares about.
Clear positioning, sharp messaging, and a marketing strategy that maps directly to pipeline and revenue targets. We audit what you have, identify where the gaps are, and build the strategic framework the rest of the marketing function runs on. Category definition, competitive positioning, and the narrative that makes buyers choose you.
The full demand gen motion — paid performance, outbound, content, and events — built around pipeline, not vanity metrics. We design the channel mix, build the campaigns, and set the cadence that keeps qualified opportunities flowing into the business. AI-augmented throughout, so it scales without proportional headcount growth.
Taking ownership of the marketing function — managing your in-house team, briefing and holding agencies accountable, and creating the operating rhythm that keeps everything moving. No more siloed activity or disconnected agency relationships. One senior operator with commercial authority over the whole marketing effort.
Brand governance, content strategy, and the marketing operations infrastructure that makes everything measurable. Attribution modelling, CRM alignment, marketing automation, and the reporting stack that tells leadership what marketing is actually contributing to the business — not just how many sessions the blog got.
Every fractional CMO engagement starts with a marketing audit — typically the first two weeks. We map your current marketing function: what you're spending, what's working, what's not, and where the biggest commercial leverage is. We review your positioning, your channel mix, your team structure, and your reporting. The output is a clear priority stack for the first ninety days.
From there, the engagement runs like an embedded senior hire. Attending leadership meetings, owning the marketing roadmap, leading the team, managing agencies, and making decisions. Not advising from outside — operating from inside. Baz works with a small number of clients at any one time so each engagement gets the depth of senior attention it needs.
Engagements typically run three to six months. Some clients extend for ongoing strategic leadership; others build internal marketing capability during the engagement and continue independently. The goal in either case is a marketing function that's stronger when you step back than it was when you brought us in.
Baz Furby is a founder and senior commercial operator with 15 years of SaaS, partnerships, and growth experience across martech, adtech, and fintech. He has led marketing and GTM functions at growth-stage B2B businesses, built and shipped AI-native products — including Grow with Ghost and Pluggin.ai — and worked hands-on with B2B businesses to build marketing functions that drive pipeline, not just reports.
The combination of deep marketing experience, commercial sharpness, and AI-native capability means every fractional CMO engagement runs with a level of leverage that a traditional marketing hire can't match. You get the strategy, the execution, and the AI-powered systems that make it compound.
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