Research & articles
Long-form thinking on where AI, automation, and robotics are actually heading.
Practical research from Growth Mode on B2B growth and AI. Start with what B2B lead generation really costs in the UK, a line-by-line cost-per-meeting model, then see how we build B2B outbound revenue systems. For AI search, read our guide to agentic SEO.
How to choose a B2B lead generation agency in the UK: 12 questions to ask
The 12 questions that separate a good B2B lead generation agency from an expensive one, with the answers to listen for and the UK compliance traps to avoid.
Twelve questions to put to any B2B lead generation agency in the UK, covering targeting, PECR and UK GDPR, deliverability, LinkedIn risk and contract terms, plus a weighted scorecard for your shortlist.
Read Article ↗Fractional CMO cost in the UK: day rates, retainers and what you actually get
Day rates, monthly retainers and the break-even point where a fractional CMO stops being cheaper than a full-time hire.
A UK cost model for a fractional CMO, built from the IIM and Robert Walters 2026 benchmarks and GOV.UK employer costs, with the days-per-week point where a full-time hire becomes cheaper.
Read Article ↗AI search visibility: how to get your brand cited by ChatGPT, Perplexity and Google
Each AI engine reads the web through a different crawler and index. Open the right doors, write pages worth quoting, and measure what actually gets cited.
A practical guide to getting a B2B brand cited by ChatGPT, Perplexity, Copilot and Google AI Overviews: crawler access engine by engine, citable page structure, and a 30-day measurement plan using free first-party reports.
Read Article ↗What B2B lead generation really costs in the UK
In-house SDRs, agencies and AI-led outbound compared on the number that matters: cost per qualified meeting.
A worked UK cost model for an in-house SDR, an outsourced agency and AI-led outbound, built from GOV.UK rates and published benchmarks, so you can compare them on cost per qualified meeting.
Read Article ↗How We Build B2B Outbound Revenue Systems
Data. Intent Signals. Lead Scoring. LinkedIn & Email Outbound. The Five-Layer Architecture for Pipeline Generation.
Most B2B outbound fails not because the channel is wrong, but because the system doesn’t exist. This is a breakdown of the full architecture (data, intent monitoring, lead scoring, multi-channel sequencing, and attribution) that generates pipeline for growing B2B businesses in martech, adtech and fintech...
Read Article ↗Agentic SEO
Why AI Agents Are the New Search Engine, and What You Need to Do About It
The next wave of search isn’t a ranking. It’s a decision. AI agents browse, evaluate, and choose on behalf of users. If your brand isn’t visible to them, you don’t exist...
Read Article ↗SaaS Is Dead
The End of the Seat, and Why Outcome-Based Pricing Is What Comes Next
SaaS was built for humans who needed tools. When AI agents do the work, you don’t pay for a seat. You pay for the outcome. The credit model isn’t a pricing experiment. It’s the business model of the next decade.
Read Article ↗The Inevitable Destination
Where AI, Robots, and Deflation Actually Take Us
Not what AI can do today. Not which tools are hot this quarter. But the destination. The endgame. Because when you zoom out far enough, the trajectory becomes surprisingly clear and, honestly, pretty exciting.
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