Fractional AI consultancy
Senior AI expertise, embedded in your business. Without the full-time hire.
Fractional AI consultancy is senior AI expertise embedded in your business part-time, without a full-time hire. Baz Furby, founder of Growth Mode, works hands-on with a small number of leadership teams, usually for three to six months: finding where AI creates the most leverage, building the processes and training your people to run them. It suits growth-stage businesses that have no internal AI function yet.
Discovery & AI Audit
A structured review of your current operations, tools, and workflows to identify where AI can drive the most impact. We map your entire value chain, from lead generation to delivery, and score each process against AI leverage potential. The output is a prioritised AI roadmap, not a list of tools to buy.
Process Design & Build
Designing and building AI-powered processes tailored to your business, from automation workflows to decision-support systems. We don't recommend off-the-shelf tools and leave you to figure it out. We design the workflow, integrate the models, wire up the data sources, and build the infrastructure your team can actually use.
Team Training & Enablement
Practical, hands-on training for your team so they can run, maintain, and extend the AI systems we build together. This isn't a one-day workshop with a slide deck. It is embedded training alongside real work, so your team leaves with capability, not just awareness.
Ongoing Strategic Guidance
Continued strategic support as your AI capabilities mature: identifying new opportunities, refining processes, and keeping you ahead of a landscape that changes weekly. Most clients stay engaged after the initial build phase because the competitive advantage compounds when you keep iterating.
How does a fractional AI engagement work?
This is not a course, and it is not advisory from a distance. It is embedded, hands-on work. Every fractional engagement starts with a structured discovery phase (typically two to three weeks) where we map your business, audit your current AI usage, and identify the highest-leverage intervention points. From there, we move into a build phase: designing processes, integrating tools, and implementing the infrastructure. Throughout, Baz is embedded in your business, attending team meetings, working directly with department leads, and making decisions alongside your leadership team.
Engagements typically run for three to six months, with a clear set of outcomes defined at the outset. Some clients continue beyond the initial term for ongoing strategic guidance; others take the built infrastructure and run it internally. Either way, you end up owning the processes, the systems, and the knowledge.
Capacity is intentionally limited. Baz works with a small number of businesses at any one time so every engagement gets the full depth of attention it needs.
What you get
At the end of an engagement with Growth Mode, you have three things: a set of AI-powered processes that are live and running in your business, a team that knows how to operate and extend them, and a strategic roadmap for the next phase of AI integration. You do not get a report that sits in a folder. You get infrastructure, capability, and momentum.
Typical outcomes include less time spent on manual, repetitive processes, better and more consistent output from AI-augmented workflows, and a clear picture of the next twelve months of AI investment. Every engagement is different because every business is different, but the commitment to commercial outcomes over theoretical frameworks is consistent.
Who is fractional AI consultancy for?
- CEOs and founders at growth-stage businesses who want to move fast on AI but need experienced guidance to avoid expensive wrong turns.
- Leadership teams building an AI strategy without an internal AI function, who need senior expertise without the cost and commitment of a full-time hire.
- Businesses that have already bought AI tools but haven't seen the commercial impact they expected, and need someone to diagnose why and fix it.
- Operators who know AI is changing their industry and want to get ahead of it, not react to it once the window has closed.
About Baz Furby
Baz Furby is a founder and senior commercial operator with 15 years of SaaS, partnerships, and growth experience across martech, adtech, and fintech. He built his first AI product in 2023 and has since shipped multiple AI-native tools, including Grow with Ghost and Pluggin.ai, while working hands-on with businesses to implement AI across their operations.
He is not a theorist. He is a commercial operator who understands both the technology and the business outcomes it needs to drive. That combination of deep AI capability and commercial sharpness is what makes the fractional model work. You get someone who can design the system and also understand whether it will make money.
Connect on LinkedIn.
Frequently asked questions
What is a fractional AI consultant?
A fractional AI consultant is a senior AI expert who works embedded in your business part-time or for a fixed term, rather than as a full-time hire. You get access to senior-level AI expertise, hands-on implementation work, and strategic guidance without the cost and commitment of a full-time role. Baz Furby works directly with a small number of businesses at any one time as a fractional AI consultant.
How long does a fractional AI engagement last?
Most engagements run three to six months. The first two to three weeks are structured discovery: mapping your business and identifying the highest-leverage AI interventions. From there we move into build and training phases. Some clients extend beyond the initial term for ongoing strategic guidance; others take the built infrastructure and run it internally.
How many businesses do you work with at once?
Deliberately few. The fractional model only works if each engagement gets the full depth of attention it needs, so Baz works with a small number of businesses at any one time and only takes on a new engagement when there is capacity to do it properly. Because Baz does the work himself rather than handing it to a junior team, his own time sets the limit.
What is the difference between the fractional consultancy and the AI automation service?
The AI automation service is a defined project: we audit, design, build, and hand over. The fractional consultancy is an embedded relationship: Baz works directly with your leadership team over months, attending meetings, making decisions, and iterating as your AI capabilities develop. It is better suited to businesses that want senior AI strategy embedded in their operations, not just a one-time build.