Senior AI expertise, embedded in your business. Without the full-time hire.
Baz Furby, founder of Growth Mode, works directly with a small number of businesses as a fractional AI consultant. This is not a course. It is not advisory from a distance. It is embedded, hands-on work — identifying where AI creates the most leverage in your business, building the processes, and training your team to run them.
A structured review of your current operations, tools, and workflows to identify where AI can drive the most impact. We map your entire value chain — from lead generation to delivery — and score each process against AI leverage potential. The output is a prioritised AI roadmap, not a list of tools to buy.
Designing and building AI-powered processes tailored to your business — from automation workflows to decision-support systems. We don't recommend off-the-shelf tools and leave you to figure it out. We design the workflow, integrate the models, wire up the data sources, and build the infrastructure your team can actually use.
Practical, hands-on training for your team so they can run, maintain, and extend the AI systems we build together. This isn't a one-day workshop with a slide deck. It is embedded training alongside real work — so your team leaves with capability, not just awareness.
Continued strategic support as your AI capabilities mature — identifying new opportunities, refining processes, and keeping you ahead of a landscape that changes weekly. Most clients stay engaged after the initial build phase because the competitive advantage compounds when you keep iterating.
Every fractional engagement starts with a structured discovery phase — typically two to three weeks — where we map your business, audit your current AI usage, and identify the highest-leverage intervention points. From there, we move into a build phase: designing processes, integrating tools, and implementing the infrastructure. Throughout, Baz is embedded in your business — attending team meetings, working directly with department leads, and making decisions alongside your leadership team.
Engagements typically run for three to six months, with a clear set of outcomes defined at the outset. Some clients continue beyond the initial term for ongoing strategic guidance; others take the built infrastructure and run it internally. Either way, you end up owning the processes, the systems, and the knowledge.
Capacity is intentionally limited. Baz works with a small number of businesses at any one time so every engagement gets the full depth of attention it needs.
At the end of an engagement with Growth Mode, you have three things: a set of AI-powered processes that are live and running in your business, a team that knows how to operate and extend them, and a strategic roadmap for the next phase of AI integration. You do not get a report that sits in a folder. You get infrastructure, capability, and momentum.
Typical outcomes include a reduction in manual process time of 40 to 70%, a measurable increase in output quality from AI-augmented workflows, and a clear picture of the next twelve months of AI investment. Every engagement is different because every business is different — but the commitment to commercial outcomes over theoretical frameworks is consistent.
Baz Furby is a founder and senior commercial operator with 15 years of SaaS, partnerships, and growth experience across martech, adtech, and fintech. He built his first AI product in 2023 and has since shipped multiple AI-native tools — including Grow with Ghost and Pluggin.ai — while working hands-on with businesses to implement AI across their operations.
He is not a theorist. He is a commercial operator who understands both the technology and the business outcomes it needs to drive. That combination — deep AI capability and commercial sharpness — is what makes the fractional model work. You get someone who can design the system and also understand whether it will make money.
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