Core Verticals
Martech · Adtech · Fintech and more
[ 00 ] AI-First Digital Agency · Oxfordshire, UK
Growth, engineered.
We engineer revenue-driving B2B lead generation systems, build AI-powered products, and automate growth workflows for companies in martech, adtech, fintech, professional services and agencies.
Products Shipped
Built, deployed and live
Years GTM Experience
Founder-led, commercially sharp
Service Lines
From GTM strategy to AI builds
§ AI Free proposalAbout 60 seconds · No signupGM / YP
Your AI proposal,in 60 seconds.
Enter your website. We read it the way a consultant would, then write six assumptions about where AI and lead generation could save your team time and win you customers, with fixed-price projects and a 90-day plan.
- Reading your homepage
- Reading your about, services and customer pages
- Working out how your team spends its time
- Writing six assumptions about your business
- Pricing projects and a 90-day plan
- Six assumptions about your business
- Fixed-price projects at £500 a day
- Who to target for new business
§ 01 What we do6 servicesGM / LAT · 01
Built to driverevenue.
Five ways to work with us, plus fractional marketing leadership. Every engagement is designed around outcomes that compound.
All services ↗S.01Build
SaaS & AI Development
End-to-end design, development and deployment of AI-native products, from concept to market-ready SaaS, with GTM built in from day one. We don't hand off, we ship.
Learn more →S.04Advise
Fractional AI Consultancy
Senior AI expertise embedded in your business without the full-time hire. Identifying leverage, building processes, and training teams to run them.
Learn more →S.02Search
AI SEO & Websites
Bespoke, AI-first websites built to rank, convert, and grow. Hand-coded with SEO architecture, structured data, and AI search visibility built in from day one.
Learn more →S.05Pipeline
B2B Lead Generation & GTM
AI-powered outbound systems built on data, intent signals, and lead scoring. LinkedIn and email sequences, paid performance, and revenue attribution that connects activity to pipeline.
Learn more →S.03Automate
AI Automation & Training
Audit where AI creates the most leverage, build the automation to capture it, and train your team to run it, from outreach and lead scoring to content and ops.
Learn more →S.06Lead
Fractional CMO
Senior marketing leadership for B2B SaaS, Tech, and Agency businesses. Strategy, positioning, demand generation, and the commercial accountability most agencies don't offer.
Learn more →§ 02 Live systemRunningGM / LAT · 02
The five-layer
revenue system.
L1 · Data layer
Start with closed-won deals and work backwards. Firmographic, technographic, contact, funding and hiring data become one clean, enriched TAM list. The list is the asset. Everything else runs on top of it.
L2 · Intent signals
Static lists get the timing wrong. First-party, second-party, third-party and operational signals show who is in-market right now. They’re layered, never trusted alone.
L3 · Lead scoring
Data and intent come together into one prioritised view. Every prospect is scored on fit, intent and engagement, and the score updates automatically as new data arrives.
L4 · LinkedIn & email sequencing
Targeted, intent-triggered, personalised outreach at the accounts most likely to convert, at the volume that makes the system generate pipeline, not the odd meeting.
L5 · Attribution
Close the loop from first touch to closed deal: which sequences produce qualified meetings, conversion by channel and segment, and where the next pound should go.
From the research: How we build B2B outbound revenue systems ↗
§ 03 Where we operate6 verticalsGM / LAT · 03
Six verticals.Infinite leverage.
V.01
Martech
- CRM
- Analytics
- Personalisation
- Content AI
Marketing intelligence, personalisation engines, attribution platforms, and AI-driven content systems.
V.02
Adtech
- DSP
- SSP
- Creative AI
- Measurement
Programmatic infrastructure, bid optimisation, creative automation, and cross-channel measurement.
V.03
Fintech
- Payments
- RegTech
- Risk AI
- Lending
Compliance automation, risk scoring, payments infrastructure, and AI-powered financial products.
V.04
Professional Services
- Legal
- Consulting
- Recruitment
- Training
Client acquisition systems, AI-powered delivery workflows, and digital presence for high-ticket service businesses.
V.05
Agencies
- New Biz
- AI Tooling
- Ops Automation
- GTM
Outbound systems and AI-augmented delivery for agencies that want to scale without scaling headcount.
V.06
B2B SaaS
- Pipeline
- PLG
- Onboarding AI
- Retention
ICP architecture, intent-driven outbound, paid performance, and the attribution to know what's driving ARR.
§ 04 Case studies6 buildsGM / LAT · 04
Real builds.Real products.
From concept through launch and beyond.
All case studies ↗deploy / growwithghost.ioLive
Fig. 01 · growwithghost.io01 / 06
AI Product Build + GTMC.01
Grow with Ghost
A multi-channel agentic GTM platform for LinkedIn automation: intent signals, AI content composer, and automated outreach.
- Product Strategy
- UX / UI Design
- Full-Stack Development
- AI Architecture
- GTM Launch Strategy
- Brand Identity
FullProduct build
End-to-EndDesign → Launch
AIClaude-powered stack
MultiChannel outreach
deploy / directivefinance.co.ukLive
Fig. 02 · directivefinance.co.uk02 / 06
Fintech · AI DashboardC.02
Directive Finance
AI-powered client management and financial intelligence, unifying practice tools and Xero with real-time health scoring.
- AI Architecture
- Dashboard Design
- API Integrations (Xero)
- Data Pipeline
- Client Health Scoring
- Financial Reporting Engine
Real-TimeClient health scoring
Multi-PlatformAPI integration
AIInsight engine
AutomatedManagement reporting
deploy / foundersengineroom.comLive
Fig. 03 · foundersengineroom.com03 / 06
SaaS · Community PlatformC.03
Founders Engine Room
A social network and native advertising platform purpose-built for startup founders.
- Product Strategy
- UX / UI Design
- Full-Stack Development
- Community Architecture
- Ad Engine
- GTM Launch Strategy
CommunitySocial network
FullProduct build
IntegratedAd platform
End-to-EndGTM strategy
deploy / pluggin.aiLive
Fig. 04 · pluggin.ai04 / 06
AI · Agentic AutomationC.04
Pluggin
The agentic automation platform for GTM teams: natural language in, packaged AI workflow automations out.
- Product Strategy
- AI Architecture
- Claude MCP Integration
- Agentic Workflow Engine
- Full-Stack Development
- GTM Launch Strategy
AgenticAI workflows
Claude MCPIntegration
FullProduct build
Natural LanguageAutomation
deploy / surfaceable.ioLive
Fig. 05 · surfaceable.io05 / 06
AI · SEO & AI VisibilityC.05
Surfaceable
SEO + AI visibility in one platform. Get found in search and mentioned by ChatGPT, Claude, Gemini and Perplexity.
- Product Strategy
- Full-Stack Development
- Technical SEO Audit Engine
- AI Visibility Tracking
- LLM Mention Monitoring
- Brand Presence Analytics
SEO + AIVisibility platform
4 LLMsMonitored
Real-TimeBrand tracking
FullProduct build
deploy / deal-flow / system mapRunning
Fig. 06 · system diagram06 / 06
VC · Off-Market Deal SourcingC.06
Venture Capital Deal Flow
A four-channel system to find business owners approaching exit, before they list.
- Companies House Pipeline
- Intent Signal Monitoring
- LinkedIn Network Building
- SEO Content Programme
- Lead Scoring
- Outbound Automation
4Channels
3,000+Qualified owners
12-MonthSEO programme
Off-MarketDeal flow
§ 05 How we work
From zero to compound growth.
Every engagement follows a structured, founder-led process designed to move fast and compound results. No fluff, no committees, just sharp execution from discovery to scale.
Discovery & Scoping
We audit your current stack, map opportunities, and define the highest-leverage AI interventions for your business.
Architecture & Design
System architecture, data flows, and UX designed for scale. Every decision is tied to commercial outcomes.
Build & Deploy
Rapid iteration with weekly deliverables. We build in public, ship fast, and validate with real users from sprint one.
Scale & Optimise
Post-launch growth engineering. We monitor, optimise, and compound, turning products into growth machines.
§ 06 Research7 papersGM / LAT · 06
Long-form thinkingon where AI is heading.
Where AI, automation, and robotics are actually heading, written by Baz Furby.
All research ↗No.TitleDekDateRead
R.07Fractional CMO cost in the UK: day rates, retainers and what you actually getDay rates, monthly retainers and the break-even point where a fractional CMO stops being cheaper than a full-time hire.Baz Furby · Nov 2026→
R.06AI search visibility: how to get your brand cited by ChatGPT, Perplexity and GoogleEach AI engine reads the web through a different crawler and index. Open the right doors, write pages worth quoting, and measure what actually gets cited.Baz Furby · Nov 2026→
R.05What B2B lead generation really costs in the UKIn-house SDRs, agencies and AI-led outbound compared on the number that matters: cost per qualified meeting.Baz Furby · Oct 2026→
R.04How We Build B2B Outbound Revenue SystemsData, intent signals, lead scoring, LinkedIn & email outbound: the five-layer architecture for pipeline generation.Baz Furby · Sep 2026→
§ 07 ManifestoOperating principleGM / LAT · 07
The unfair advantage isn’t AI. It’s knowing exactly where to point it.
Growth ModeOxfordshire, UK
§ 08 Start a projectLimited engagementsGM / LAT · 08
Thinking about anAI initiative?
Engagements are intentionally limited in number so each one gets the depth of attention it needs. Founder-led, hands-on, from discovery to scale.
hello@growthmode.agency