AI SEO & websites
Get your brand into the answers ChatGPT, Perplexity and Google AI Overviews give your buyers. On websites built for it.
AI SEO is the work of making your brand visible, accurately described and cited in AI search: ChatGPT, Perplexity, Google AI Overviews and the agents that browse on behalf of buyers. It combines technical SEO, structured data, a clear brand entity and content that is easy to quote. Growth Mode, an AI-first digital agency in Oxfordshire, does this for B2B companies, and builds hand-coded websites with AI SEO in place from launch.
AI Search Visibility
We make your brand easy for AI systems to find, understand and cite. That means AI crawler access (GPTBot, ClaudeBot, PerplexityBot), llms.txt, a clean entity graph in JSON-LD, consistent descriptions of who you are, and content written in passages answer engines can quote. The aim: when a buyer asks ChatGPT, Perplexity or Google’s AI Overviews about your category, your brand is part of the answer.
AI-First SEO Architecture
SEO isn't something you add after launch. It's built in from the first commit. JSON-LD schema markup, semantic HTML structure, llms.txt configuration, canonical setup, internal linking: all wired correctly so when you go live, you're already visible to Google, AI Overviews, and answer engines like Perplexity and ChatGPT.
Technical SEO Audits & Fixes
For existing sites that need to perform better. We run a full technical audit: crawlability, indexability, Core Web Vitals, schema markup, AI crawler accessibility (GPTBot, ClaudeBot, PerplexityBot), site architecture, and internal linking. We don't deliver a report. We fix the issues and show you the before and after.
Ongoing SEO & Content Engine
Rankings compound when you're consistent. We build and run automated content engines that research keywords, write SEO-optimised articles, and publish on a consistent schedule, aligned to your brand voice, E-E-A-T compliant, and built to grow your organic footprint without consuming your team's time.
Bespoke Website Builds
No Wix. No Squarespace. No WordPress themes bought on a marketplace. Every site is hand-coded to do a specific job. We start with what you need the site to achieve (leads, authority, conversions), then build the architecture, design, and content hierarchy around that outcome. Fast, accessible, scalable, and built to last, with AI SEO in place from the first commit.
How is AI SEO different from traditional SEO?
Traditional SEO aims to rank a page in a list of links. AI SEO aims to get your brand into the answer itself. Answer engines and AI Overviews pull passages from pages they can crawl and trust, then summarise them, often without the reader clicking through.
The foundations overlap: crawlable pages, fast performance, a sound site structure and links from credible sources still matter. What changes is the emphasis. AI systems need server-rendered HTML they can read without running JavaScript, structured data that states clearly who you are and what you offer, a brand described the same way everywhere it appears, and passages that answer one question well enough to be quoted.
That is why we treat the website and the AI SEO as one job. A site built on the right foundations makes every later piece of content easier for AI search to find and cite. For the longer view on where this is heading, read our research on agentic SEO.
Why build your website from scratch?
Templates make compromises. They're built for the average use case, not yours. They carry bloated CSS, unused JavaScript, third-party scripts that tank your Core Web Vitals, and rigid structures that fight you every time you try to do something specific. Every page builder adds a layer of abstraction between your content and the browser, and that abstraction costs you performance, flexibility, and control.
A Growth Mode website has none of that. It's clean, fast, and built exactly for what you need. The HTML is semantic. The schema is wired. The site structure makes sense to both humans and search engines. There's no dead code, no monthly plugin fees, no waiting for a template update to fix something you can't touch.
And because SEO is part of how we build, not a plugin you bolt on afterwards, your site is visible to AI search agents, Google crawlers, and answer engines from the moment it goes live. You're not playing catch-up. You're starting ahead.
Technical Foundation
Server-side rendered pages, clean semantic HTML, optimised Core Web Vitals (INP, LCP, CLS), mobile-first responsive design, fast load times, and no unnecessary third-party dependencies slowing you down.
Schema & Structured Data
Full JSON-LD implementation: Organization, Service, Article, BreadcrumbList, WebPage, FAQPage, with @id cross-references to build a proper entity graph. Validated against Google's Rich Results Test and schema.org specifications.
AI Visibility Tracking
Measurement, so you can see whether the work is landing. We use Surfaceable, the AI visibility platform we built, to track how often your brand appears when people ask ChatGPT, Claude, Gemini and Perplexity about your category, alongside traditional search health.
Content & Ongoing Growth
Keyword architecture, topical authority strategy, content briefs, E-E-A-T signal building, internal linking, and automated content production, from research through to publication. SEO that keeps working after launch.
Who is AI SEO for?
- B2B companies whose buyers now research suppliers in ChatGPT, Perplexity and Google AI Overviews, and who want to be named in those answers rather than left out of them.
- Founders who are done with template sites that look okay but can't do anything specific, and want a site built around a real outcome.
- B2B companies whose website should be generating leads but isn't, and who want the SEO and technical foundation to change that.
- Startups launching new products who want to build search authority from day one, not retrofit it six months post-launch.
- Teams with an existing site that's technically broken (slow pages, bad schema, JavaScript-rendered content that crawlers can't read) who want it fixed properly.
Related work
We built Surfaceable, a full-stack SaaS platform for SEO and AI visibility monitoring, from the ground up using the same approach we apply to every site we build. Clean code, AI-first architecture, built to rank. We also built and run the SEO architecture for this site as a live demonstration. Read our thinking on Agentic SEO to understand where search is heading and why the technical foundation of your website matters more than ever.
Frequently asked questions
How do you measure AI search visibility?
We track how often your brand is mentioned or cited when people ask AI assistants the questions your buyers ask. We use Surfaceable, the AI visibility platform we built, which checks answers from ChatGPT, Claude, Gemini and Perplexity and reports presence rate and share of voice alongside traditional search health. That shows whether the work is changing what AI systems say about you.
Can you guarantee my brand will appear in ChatGPT or Google AI Overviews?
No, and nobody honestly can. AI answers vary by question, user and model version, and the platforms do not publish exactly how they choose sources. What we can do is remove the technical barriers, make your brand easy for AI systems to understand and cite, and measure the change over time so you can judge the results for yourself.
What does AI-first SEO actually mean for a new website?
Your website now needs to be visible not just to Google's traditional crawler, but to AI Overviews, answer engines like Perplexity and ChatGPT, and AI agents browsing on behalf of users. AI-first SEO means: pages that are server-side rendered so AI crawlers can read the content (not JavaScript-dependent SPAs), full JSON-LD schema so AI systems understand your entity graph, an llms.txt file that tells AI crawlers who you are and what you offer, and content written to be factually quotable at passage level. We wire all of this correctly from the start.
Do you work with existing websites or only new builds?
Both. For existing sites, we run a full technical SEO audit covering crawlability, indexability, Core Web Vitals, schema markup, AI crawler accessibility, and site architecture, then we fix the issues rather than just reporting them. For new builds, we design and develop from scratch with SEO and performance built in, not bolted on. If your current site is on a platform with fundamental limitations (Wix, Squarespace, slow shared WordPress), we'll tell you honestly when a rebuild is the better investment.
What's the difference between a Growth Mode website and a template site?
A template site, whether built on Wix, Squarespace, or a WordPress theme, is built for the average use case. It looks acceptable, but it makes compromises: on performance, on architecture, on what the site can actually do. A Growth Mode website starts from a different question: what does this site need to achieve? Every build is hand-coded to do a specific job: generate leads, establish authority, convert visitors. The SEO architecture, schema markup, site structure, and content hierarchy are all built around that purpose from the first line of code.
How long does a website build take?
A focused marketing site or product site typically takes 3 to 6 weeks from brief to launch. Larger builds with CMS integration, custom functionality, or complex content architecture take longer. We work fast because we build efficiently: no bloated frameworks, no unnecessary dependencies. Timeline depends on scope, content readiness, and how many revision rounds are needed. We scope clearly upfront so there are no surprises.